Best Free Proposal or
we give you $100!
Custom Website Solutions for ANY sized business
Internet Marketing Consultant Opportunity, IMC
Creative Web Ideas (915-603-4951)
Creative Web Ideas (915-603-4951)
Company goals
| Top five company goals | |
| 1 | To develop successful Independent Marketing Consultants (IMC's), that can identify and inform businesses of opportunities to expand their businesses through professional branding and internet marketing. |
| 2 | To make our IMC's knowledgeable and helpful within their business communities, and provide them the job experience needed in today's competitive market. |
| 3 | To bring superior customer service and internet knowledge to our clients and IMCs. |
| 4 | Be the leading trusted local Web Design & Marketing company in an increasing number of markets. |
| 5 | To stay ahead of the curve and be a leader in cutting edge online marketing strategies for any type of business. |
Business Products and Services
- Our business purposes include providing:
- -Custom Site Design
- -Web Application Development
- -Graphic Design
- -Logo/Brand Identity Creation
- -Internet and Social Media Marketing
- -Search Engine Optimization & Marketing (SEO)(SEM)
- -Web Hosting & Web Services
- -Web Video Production
- -Local Online Marketing
Motivation
- For Client: Increase his or her bottom line. Save time, do business more efficiently. Reach a wider audience. Build stronger brand/product/service awareness.
- For IMC Agent (YOU):
- 1) EXPERIENCE - Initially, just participating in the program allows for a resume builder, other than education, the number one thing companies seek in this job market is experience and work history. Earn a valuable reference and recommendation.
- 2) NETWORK - Interact with business owners, entrepreneur and managers, helping them leverage the internet to achieve their goals, all the while networking and developing great contacts with leaders.
- 3) NO SELLING - We are looking for consultants. People that can identify needs in individuals and organizations, offer solutions and motivate change. CWI will do the contract and selling work for you directly!
- 4) EXTRA INCOME OR CAREER - Enjoy flexibility and early as much as 20%. Top performers have the option of salaried positions at CWI helping others to a path of success.
- 5) FREEDOM - How many jobs lets you set your own hours? Taking classes, have kids to take care of, another job or other obligations? Not a problem. Not only have some freedom over your own time, but achieve financial freedom as well. Through a profit sharing agreement with CWI, earn recurring revenue on your clients for the life of their accounts long after a sale! This can be money you will receive even while you're not working, or taking a vacation.
Product Appropriateness
- Questions: What age group buys our products & Services? What is the income level of our target customers? What types of business do you think could use our services?
- Answers: There is no one age group, nearly anyone who wants to develop their business or establish a new venture is a target customer. There is no fixed target income level because our competitive value and flexible payment terms. For individuals, you may want to focus on those making over $30k.year. In general terms however, CWI's market is Small Businesses to Medium sized enterprises. Any business that needs a fresh brand image, a web site, or wants to increase their visibility and sales online, can use CWI’s services.
Primary Customers
- Questions: Where do our customers live? Are we a local presence?
- Answer: Location does not matter since the net is worldwide. We can deliver our services to anyone on the planet. We currently have customers in Egypt, Argentina, Nigeria, Uruguay, United Arab Emeritus, and many more as an example. This is an exciting opportunity with unlimited potential. The majority of our leads come from local word of mouth as we have become the premier web design company in the southwest. With this program, we are working to establish MANY "local" presences through establishing local experts in all major markets.
Purchase Frequency
- Questions: How often do customers buy our product? Do customers buy our product during a particular time of the year? What services need to be renewed?
- Answer: Our services create a multiple purchase frequency opportunity. Other than initial projects, clients pay monthly service fees, and often add additional services along the way, such collateral print material that they wish to match in design and feel to their websites and brand. Customers tend to buy our services during the vital time of developing or redeveloping their identity as a business, establishing a new venture, preceding ownership changes, and during many other events. Clients also purchase again simple to update if internal businesschanges happen, such as new products and services being offered and to keep their image up-to-date with the times with advancing online technology.
Product Perception
- Questions: How is our product unique? How can our product help our clients?
- Answers: Our Product is unique because we develop an all custom, one of a kind site, without the use of templates but with a prepackaged pricing structure. Unlike competitors, we can deliver pricing up front, and very quickly on more complex custom projects. Secondly, we do not just build websites; we first work with prospects in a consulting role to make sure we can build a solution that is functional and will be a good investment for the business. Many clients do not even understand the opportunities the internet can bring to their business. CWI does not have hidden fees, and unlike competitors in this segment, empowers clients with the ability to maintain their own content, thus avoiding extra maintenance costs.
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Primary Message
- Message: “Where small business grows up. (TM)” We want to help businesses use the internet as a multiplying equalizing force.
Differentiation
- Example questions: Why is our product a better choice for the customer than our competition's product? What makes our product a better value?
- CWI has experience on our side with over 12 years in the business we know what works. CWI’s product is a better value because of our company’s size; we are big enough to handle all business needs professionally and yet small enough to give customers the attention and service needed to effectively execute their marketing strategy.
Competitor Advantage and Disadvantage
- With our unique business model, experience and services, there are not many if any advantages our competitors have on us.
- Competitor disadvantages include but not limited to: Very high pricing, some services where CWI can provide them at 80% less. Very vague pricing model and doesn't explain what the customer is paying for. Do not have CWI's best value guarantee. Time to get proposal to prospect is too great. Doesn't implement an environment where clients are consulted on business implications and not just design or graphic concerns.
Product pricing
- CWI has 3 primary packages that allow for flexibility and options for client's independent needs. Some sites do not fall into the parameters and these are even larger projects with even greater income potential.
Product marketing
- Questions: Where do we advertise? How do you offer your services?
- Answers: The majority of our marketing is online naturally because we are a web development and marketing company. However this is why there is a huge opportunity, with a consultative sales strategy, Independent Marketing Consultants are vital for offline interactions. With our website, we also support IMCs with physical sales materials.
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